Azerion today announces the worldwide launch of MONOPOLY Poker, a new mobile game combining the immense appeal of the MONOPOLY brand with a great poker game play.
MONOPOLY Poker, available today for download from the Apple AppStore and Google Play Store, is a free-to-play, social, multiplayer Texas Hold’em game that includes elements from the iconic MONOPOLY board game. The game builds on Azerion’s proven publishing experience and leadership in the social poker category. MONOPOLY Poker combines the fun of a poker game, with a unique meta-game that takes players around the MONOPOLY board on a quest for bonuses. MONOPOLY Poker is not a cash gambling game.
MONOPOLY, owned by Hasbro, is the world’s favorite family game brand and is enjoyed by more than one billion players in 114 countries across the globe.
“That Hasbro has chosen to license the MONOPOLY brand to Azerion to create the MONOPOLY Poker game shows enormous confidence in our ability to deliver the highest quality games,” says Jur van Teunenbroek, Vice President of Content at Azerion. “We expect the MONOPOLY brand will introduce an awesome poker experience to a whole new audience.”
“Hasbro is committed to building mobile game experiences based on our brands that are unique and engaging to players,” says Mark Blecher, Senior VP, Corporate Strategy & Business Affairs at Hasbro. “We are delighted to have licensed the MONOPOLY brand to Azerion in order to bring the free-to-play MONOPOLY Poker game into the MONOPOLY family.”
The MONOPOLY license is part of Azerion’s long-term strategy to license well-known brands from world-class brand owners to the benefit of its player, advertiser and publisher clients. In the last few months, Azerion has also entered partnership deals with Ajax Esports and Talpa Networks.